Game If You Are is a UK-based marketing and public relations agency - small in size but big on results - which prides itself on its commitment to indie developers and smaller video game publishing houses.
It’s true that indie games that would otherwise have a lot of potential can unfortunately fail to take off commercially, and Game If You Are is stepping forward to help with all that. But these guys are refreshingly real about it. Although they’re confident in their services, they realize there are no quick magical and foolproof guarantees involved.
Although comprising a team of only six people, Game If You Are has already carved out a decent nook for themselves in the indie landscape. Most notably, they’ve worked with The Chinese Room (Amnesia: A Machine for Pigs, Everybody’s Gone to the Rapture) and Bossa Studios (Surgeon Simulator, I Am Bread).
We don’t make spurious promises, and we can’t work miracles. What we can do is put your game in the best possible position to beat the odds, via a tailored, strategic approach that works to understand what will make your game appeal to your audience – you’ll find no ‘marketing by numbers’ here.
Another one of their main foci is being as budget-conscious as possible, which is obviously a huge plus for developers on a smaller scale:
We wanted to buck the trend by creating a service model designed to flex and wrap around the needs of individual clients – at a price that makes sense for small studios, solo developers, and micro-publishers.
“We work with studios of all shapes and sizes, and our strategic approach means that we make sure our work is as efficient and effective as possible,” says PhD-wielding Head of Client Strategy and Ambassador for Women In Games, Melissa Chaplin. “Nothing makes us happier than working on projects that are someone’s passion and making those dreams a reality.”
They also have a number of really useful articles on their website that would be of interest to any budding game developer looking to get their feet off the ground in the indie scene. These include blog posts containing tips for optimizing your game’s Steam page, how to spot a key scammer who might be trying to get their dirty hands on a copy of your game, and insight into best practices around kickstarting a Kickstarter campaign.
They even have their own games website dedicated to all things indie, fittingly entitled The Indie Games Website. Their passion for this exciting, ever-evolving industry clearly runs pretty deep.
If any of this interests you, Game If You Are offers a free initial consultation to boot. You can read more about them right here.
Source: Game If You Are
